Wildhack: Syracuse Needs to Embrace NIL for Athletes
John Wildhack, Syracuse University's athletic director, recently stated that the university is "very actively engaged" in understanding and navigating the new world of Name, Image, and Likeness (NIL) for its athletes. But is Syracuse doing enough to support its athletes in this evolving landscape?
The NIL landscape has shifted dramatically since the NCAA's decision to allow athletes to profit from their name, image, and likeness. While many universities, particularly those in the Power 5 conferences, have established robust programs and partnerships to support their athletes, Syracuse seems to be lagging behind.
Why the Delay?
Wildhack cited the need for "thoughtful consideration" and a focus on "fairness and equity" as reasons for the university's cautious approach to NIL. However, some argue that this cautious approach could be detrimental to Syracuse's ability to attract and retain top talent.
A Competitive Disadvantage?
Here's the reality: other universities are actively embracing NIL. Programs like Alabama, Texas, and even smaller schools like Louisiana State University are investing heavily in NIL opportunities for their athletes, creating a competitive advantage in recruiting and athlete development.
Syracuse's athletes, especially those in revenue-generating sports like football and basketball, are missing out on opportunities to capitalize on their own brands and potentially earn significant income. This could make Syracuse less attractive to top recruits who are looking for financial support beyond their athletic scholarship.
What Syracuse Needs to Do:
- Embrace NIL with a comprehensive strategy: Syracuse needs to establish a clear and transparent plan for its athletes to navigate the NIL landscape. This includes providing resources, education, and guidance on brand building, marketing, and financial management.
- Invest in NIL initiatives: Syracuse should consider allocating resources to develop partnerships with businesses, agencies, and platforms that can help athletes monetize their NIL.
- Create an equitable system: The university must ensure that all athletes have equal access to NIL opportunities, regardless of sport or level of play.
- Prioritize transparency: Clear and open communication with athletes, coaches, and the wider university community regarding NIL policies and practices is essential to build trust and accountability.
The Bottom Line
Syracuse can't afford to be complacent about NIL. The university needs to act decisively and strategically to ensure its athletes have the support and resources they need to thrive in this new era. A proactive approach to NIL will not only benefit individual athletes but also strengthen Syracuse's competitiveness and attract top talent for years to come.
