Shatel: Friday Night Football in Nebraska
For many Nebraskans, Friday night in the fall means one thing: high school football. And for decades, Shatel has been synonymous with the spirit of this beloved tradition. More than just a company, Shatel has become an integral part of the fabric of Nebraska football, connecting communities, families, and fans through the shared passion for the game.
Shatel's Journey: From Cable TV to Football's Cornerstone
Shatel began its journey as a local cable provider in the 1970s, bringing entertainment and information to homes across Nebraska. But their commitment to the community quickly extended beyond just TV signals. They saw an opportunity to support the heart of Nebraska: its high school football scene.
The Big Play: In 1989, Shatel partnered with the Nebraska School Activities Association (NSAA) to broadcast high school football games statewide. This groundbreaking move brought Friday night lights into living rooms across Nebraska, allowing families to watch their kids play, even if they couldn't make it to the game.
A Legacy of Connection: Over the years, Shatel has built a reputation for its unwavering dedication to high school football. Their commitment to showcasing the talent and passion of Nebraska's young athletes has made them more than just a sponsor; they've become a valuable partner in fostering the sport's growth and community spirit.
Shatel's Impact: More Than Just Games
Shatel's impact on Nebraska football extends far beyond broadcasting. They have:
- Empowered local communities: Shatel's commitment to broadcasting games has not only entertained but also given a platform to showcase the talent and dedication of young athletes. This helps build pride and unity within each community.
- Supported future generations: By highlighting the hard work and dedication of Nebraska's student athletes, Shatel inspires a love for the sport in young viewers. This serves to cultivate the future of Nebraska football.
- Fueled a shared passion: Friday night football is more than just a game in Nebraska; it's a tradition. Shatel's dedication to broadcasting these games has strengthened this tradition, bringing families and communities together every week during the fall.
The Future of Shatel and Friday Night Lights
Shatel's commitment to Nebraska high school football is clear. They continue to invest in technology and partnerships, ensuring that Friday night lights remain a vibrant part of the state's culture. From their early days as a cable provider to their role as a pillar of Nebraska football, Shatel continues to weave its legacy into the fabric of the state.
For Nebraskans, Friday night football is more than just a game. It's a symbol of community, passion, and pride. Shatel has played a vital role in keeping this tradition alive and thriving, ensuring that Friday night lights continue to shine brightly in Nebraska for generations to come.
