Food City 300: NASCAR's New TV Home
The NASCAR Xfinity Series has a new home for its Bristol Motor Speedway race, and it's one that's sure to be a hit with fans: Food City. The grocery chain has secured the naming rights to the race, formerly known as the "Bass Pro Shops NRA Night Race," for the next several years.
A New Era for Bristol
This isn't just a simple name change. It marks a significant shift for the iconic short track. The Food City 300, held on the night of Saturday, April 8th, 2023, is the first time the race will air exclusively on FS1, marking a departure from the usual NBC Sports Network broadcast.
Why the Change?
The move to FS1 reflects NASCAR's evolving broadcast strategy, aimed at maximizing viewership across its various platforms. With the Food City 300 now on FS1, NASCAR can leverage the reach of the Fox Sports network, exposing the race to a broader audience.
Food City's Impact
The sponsorship deal with Food City is a win-win for both parties. For Food City, it's an opportunity to boost brand awareness and connect with NASCAR's passionate fan base. The grocery chain has a strong presence in the Southeast, making the Bristol race a strategic fit.
For NASCAR, the partnership brings a well-established brand known for its community involvement. It further strengthens the sport's presence in the region.
What to Expect
Expect a thrilling race under the lights at Bristol Motor Speedway. The Food City 300 promises plenty of action, as drivers battle for every inch of the track. With the new broadcast home on FS1, fans can anticipate even greater coverage and excitement for the event.
This move marks a new chapter for the Bristol Motor Speedway race, one that promises to be both exciting and beneficial for all involved.
